Why Marketing Needs Content

“Content” has become a buzzword, and not just in the marketing space. It’s in my job title, it’s the name of the team that I’ve built, and it’s a word I say and write dozens of times a day to mean a half dozen different things. It’s a marketing term that is so ubiquitous nowadays […]

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I left The CE Shop in 2017 and went to Engrain for the better part of a year, but it wasn’t a fit. In summer of 2018, I came back to real estate education, and while dreaming up ways to take The CE Shop’s content marketing efforts to the next step, I did some research. […]

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Website Redesign

I joined Engrain as the only marketing person, and for a primarily B2B company there were a lot of marketing projects to be taken on. One of the biggest was the fact that the website didn’t accurately show off the product, which at the time was SightMap, interactive software that could be loaded on a […]

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When I joined The CE Shop in 2015, ebooks were a goal to someday work toward, but not something that had already been produced. Our tiny six-person marketing team was busy refreshing a whole website that consisted of hundreds of pages, and anything resembling content marketing was still a ways down the road. Since the […]

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Nurture Email Campaigns

A core part of The CE Shop’s marketing efforts is a robust email presence. Anywhere between 8 and 12 million emails go out each month, and many of them are sale related. In 2017, we were dreaming up new ways to engage with leads and envisioned an expansive nurture campaign that relied on content marketing […]

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Style Guide

I’ve long been cursed by an attention to detail for writing. Yes, it’s helped me craft sentences I can be proud of, but it’s also made a lot of people roll their eyes at my corrections over the years, and it’s forced me to stay awake at night thinking in horror of all the improper […]

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