As millennials have come of age, they brought with them a certain idea that brands should stand for something. This includes your brand.Read More Your Brand Needs an Opinion
It didn’t take long for us to go from chatting as “Shopgirl” to handing Google every fact of our private lives.Read More Who Cares About Privacy?
“Content” has become a buzzword, and not just in the marketing space. It’s in my job title, it’s the name of the team that I’ve built, and it’s a word I say and write dozens of times a day to mean a half dozen different things. It’s a marketing term that is so ubiquitous nowadays […]Read More Why Marketing Needs Content