Yeti Made a Stupid Plastic Bottle

In 2022, Yeti introduced an exciting new product: the Yonder, a plastic water bottle. Let’s talk about the many reasons this is dumb.

Your Brand Needs an Opinion

As millennials have come of age, they brought with them a certain idea that brands should stand for something. This includes your brand.

Who Cares About Privacy?

It didn’t take long for us to go from chatting as “Shopgirl” to handing Google every fact of our private lives.

Why Marketing Needs Content

“Content” has become a buzzword, and not just in the marketing space. It’s in my job title, it’s the name of the team that I’ve built, and it’s a word I say and write dozens of times a day to mean a half dozen different things. It’s a marketing term that is so ubiquitous nowadays […]

Friday the 13th is Not Good, Parts IX-XII

My previous two installments in the Ft13iNT series (catchy!) were many months ago, and I’m sure you’ve been sitting on the edge of your seat awaiting this conclusion. Maybe the edge of your seat has even bent from all the excitement. Maybe your butt’s gone numb. Well fear not, reader, for here is the third […]

Friday the 13th is Not Good, Parts V-VIII

Like the camp counselors in their prized creation, the filmmakers wanted out. They wanted to escape the superhuman grip of Jason Voorhees, and they wanted to get on with their lives, maybe to make a movie about aliens since those were all the rage in the 80s. They just couldn’t do it, though. Jason kept pulling them back in, grabbing them right out of that dinky little canoe and dragging them into the foggy waters of Crystal Lake.

Friday the 13th is Not Good, Parts I-IV

When covid first reared its ugly head and America realized this thing might be for real, plans were made. Being productivity obsessed, most of us dreamt up a million new ways we could spend the time we ordinarily would have been sitting in traffic commuting to work. Thing is, we didn’t just suddenly have a […]

Quarantine So Far

Sometime in mid March, coronavirus finally came to Colorado. We’d been hearing about it for weeks, and it had already been declared a global pandemic, but those words are terrifying when combined and no one knew exactly what that meant. I rode the train to work, and in the last few days that I went […]

An Examined Life

In the recent resurgence of Stephen King adaptations, the famous author has actually been doing an interview here and there. I’ve long been a fan of King’s, and find it especially fascinating how good of a writer he is despite also being a household name across multiple American generations. Often talent and notoriety have an […]

Bullish On Love

Background: Over the past year or so, I’ve been toying with game creation. I like the idea of creating a game except for the tiny fact that I have zero programming ability beyond HTML and CSS. Falling back on my writing background, it seemed like writing a quest was a great place to start. And […]