What is good writing?

I’ve long identified as a writer, and ever since I was a kid marveling at the joy I got from fantasy books, the term “writer” has had an almost mystical quality to me. Unlike a doctor or a Senator, being a writer doesn’t actually require any kind of bonafide credential or achievement. You string some […]

Yeti Made a Stupid Plastic Bottle

In 2022, Yeti introduced an exciting new product: the Yonder, a plastic water bottle. Let’s talk about the many reasons this is dumb.

Your Brand Needs an Opinion

As millennials have come of age, they brought with them a certain idea that brands should stand for something. This includes your brand.

Who Cares About Privacy?

It didn’t take long for us to go from chatting as “Shopgirl” to handing Google every fact of our private lives.

Why Marketing Needs Content

“Content” has become a buzzword, and not just in the marketing space. It’s in my job title, it’s the name of the team that I’ve built, and it’s a word I say and write dozens of times a day to mean a half dozen different things. It’s a marketing term that is so ubiquitous nowadays […]