Blogging is a mainstay in content marketing, and really just any kind of marketing. It’s easy to slap some words on a page and publish it out into the wild west of the open internet.
So while I’ve basically always written blogs professionally as part of my marketing jobs, we approached things a little differently in the last year of my time at TurboTenant.
For one, we went hard. We hired about 9 freelance writers and shifted our internal writer to be an editor in charge of wrangling and coordinating those freelancers. Then we revamped our SEO strategy, drawing out key content pillars that aligned with product features and high search volume keywords. Each blog would roll up into a pillar, which would roll up into a product feature, with the goal being to get in Google’s good graces and show up in those holy top 10 SERP results.
And it worked! We put out an enormous amount of blogs (around 50 per month) for the size company we were, and a lot of them ranked very quickly thanks to a high site DR. This strategy led to a 51% YoY increase in organic blog traffic, as well as a 1,749% increase in organic blog signups.
The above blog was one of many that I wrote during my time there, and it performed the best of any of mine. Partially that was because of the topic (that thing is bad, our thing is better), but also it’s because it fights against a common misconception that payment apps can do it all.
This blog was eventually pushed out through Stacker to a bunch of other publications, earning us some really nice backlinks and increased brand awareness.
Jonathan Forisha 